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Virtualization

Virtualization is a fundamental part of our company & what we consider a key strength. The ability to create something virtual before deciding whether to actualize it is not only cost-effective, but extremely practical in terms of idea-realization, trial & error and delivering a clear visual message to our focus groups.

Furthermore, virtualization enables us to test out theories both in the domain of simulation & design. Virtualization in terms of industrial design can often be misleading if done without the proper know-how. It is instrumental to know what can be done in terms of materials, production- technics etc..

Virtualization is far more than an artistic expression. Accurate physics, photo realistic renders & superior material knowledge make up our 3 step virtualization process. We create a photo-realistic visual expression of an idea through use of advanced computer technology. The second step which involves creating a realistic simulation of the chosen product’s properties requires full understanding of the physics & mathmatics involved. And the third step is to combine these two elements into a fully functional virtual prototype.

In summation, Virtualization gives us the power to assess the final prototype before it has ever been made physically. We can go through trial & error and eliminate design flaws in the digital prototype’s form & function.